Email has become an established method of business communication. Companies are able to distribute information about products and services amoung their customer base in a swift and cost-effective method. While traditional advertising effectively attracts new customers, the HTML email newsletter strengthens established customers relationships.

However, this method is not without it's pitfalls. There is a fine balance to be maintained within the structure of an HTML email to avoid spam filters. In addition, creating an HTML email template that will look the same in all email programs is a complex process. 

There is also a distinct social aspect to the email marketing. While it is important to keep your brand fresh in your customer's mind, you don't want to hear: "oh no, not ANOTHER email from so-and-so. They never leave me alone! Where's the unsubscribe link!" It is important to carefully target an email campaign: sending an advert for new briefcases to a list of factory workers may not yield the desired sales: rather target the bankers on your list.

Thusa has delivered a number of successful email campaigns given our detailed understanding of both the technical and social aspects of email marketing. With the use of an online email marketing management tool, we can control all aspects of the HTML email marketing process.

Services available:

• HTML email design
• Email marketing consultancy
• Email campaign distribution and management
• Full campaign reporting